Privacy Policy

HG Laser Company is committed to protecting the privacy of our customers and visitors to our website located at hglasercompany.com. This Privacy Policy describes how we collect, use, and share your personal information when you visit the Site or make a purchase from us.  

Information We Collect

We collect two types of information on the Site:

  • Device Information is collected automatically when you visit the Site. This information includes details about your web browser, IP address, time zone, and some of the cookies that are installed on your device. We also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We collect Device Information using the following technologies:
    • Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit All About Cookies.  
    • Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
    • Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.
  • Order Information is collected from you when you make a purchase or attempt to make a purchase through the Site. This information includes your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

How We Use Your Personal Information

We use the Device Information that we collect to:

  • Improve and optimize the Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).  
  • Screen for potential risk and fraud (in particular, your IP address).

We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We may also use this Order Information to:

  • Communicate with you.
  • Provide you with information or advertising relating to our products or services based on the preferences you have shared with us.

Sharing Your Personal Information

We share your Personal Information with third-party service providers who help us operate the Site and fulfill your orders. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here Shopify Privacy Policy. We also use Google Analytics to understand how our customers use the Site—you can read more about how Google uses your Personal Information here Google Privacy Policy. You can opt-out of Google Analytics here Google Analytics Opt-out.  

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Your Rights

If you are a European resident, you have certain rights under data protection laws. You have the right to request access to and rectification or erasure of your personal information. You also have the right to object to processing of your personal information, to restrict processing of your personal information, and the right to data portability. You can exercise these rights by contacting us using the contact information below.  

Data Retention

We will retain your Order Information for our records unless and until you ask us to delete this information.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.  

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at [email protected]